Pilates Addiction says it has sold more than 350 US franchise licences, with 40 studios open and 75 more preparing to launch. The announcement highlights how branded, equipment-led Pilates businesses are scaling through structured franchise systems.
Pilates Addiction says it has surpassed 350 franchise licences across 27 US states, marking a shift from selling territories to opening studios at scale. The company reported the development on October 13, 2026, in an announcement issued through PR Newswire.
The Newport Beach-based franchise said 40 studios are currently open across 12 states, while another 75 locations are preparing to launch through early 2027. Planned markets include Texas, California, Florida, Nevada, New Jersey, Michigan, Ohio and Georgia, with cities such as Dallas, Austin, San Francisco, Denver and Las Vegas named in the announcement.
The company says its expansion model is supported by systems covering real estate, instructor training, pre-opening marketing and studio launch. Its locations use the company’s patented Aurum Reformer and a branded class programme including IGNITE, CORE+, MAX and MOBILITY RX. These details describe Pilates Addiction’s commercial model and should not be treated as independent evidence that the equipment or programming produces superior outcomes.
For Pilates professionals internationally, the development illustrates the continuing spread of franchise-led studio operations and the growing importance of repeatable training, equipment and customer-experience systems. It may create opportunities for instructors and studio managers, while also increasing competition for independent businesses and raising questions about how closely standardised formats can preserve local teaching quality and individual adaptation.
The company also cited Sports & Fitness Industry Association data, reported by Athletech News, putting US Pilates participation at 13.8 million people in 2025, up 6.8% year on year. That figure was presented by the company in support of its expansion narrative; broader industry conclusions should therefore be drawn cautiously until independently reported.
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Pilates Addiction Hits 350 Licenses Sold as National Studio Rollout Shifts Into High Gear
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